Communications at STEM

STEM School Highlands Ranch is committed to open, honest and ongoing communication with our internal (staff and students) and our external (families and community partners) audiences. We understand that maintaining a two-way conversation with our audiences is essential for building relationships and trust. This plan is a working document and we welcome feedback as the year progresses.

• The Communications Plan is intended to:
  • Foster strong relationships through clear and timely communication with all audiences.
  • Provide a framework for how clear and concise communication will be developed and communicated.
  • Outline a communications program that directly helps achieve our strategic goals

It is an open and ever-evolving plan and feedback can be sent to communications@stemk12.org.

The School’s Leadership & Administration Team guides all communication efforts with assistance from the Communications Team (Director and Manager). Communications efforts include messaging on SWOT (strengths, weaknesses, opportunities and threats), adherence to policy, promoting engagement and relationship building, etc.

• The School’s Communications Team is responsible for providing direction and strategy for messaging that is desired by the Leadership Team.
• The team will provide advice and counsel on best practices, as well as the best communications channels to use to disseminate information.
• The Director of Communications will serve as the spokesperson for the school, with the Communications Manager serving as the back-up.
  • Additional areas of focus include:
    • Print and digital publications
    • Content Development
    • Website maintenance and development
    • Social media engagement
    • Marketing and advertising
    • Media Relations and Crisis Communications
    • Continued analysis and evaluation of communications functions to identify improvements (feedback)
    • Provide media training to staff
    • Assist with special projects in relation to PTO, SAC, Board of Directors, etc.